What We Do
A Little Something For Everyone
So what do we do? We make a range of more than twenty differently flavoured chocolate caramels and three flavours of traditional toffees.
Our traditional toffees are nice and chewy but not rock hard. Chocolate caramels are produced by adding imported chocolate to very high-quality toffee, creating a soft, rich, decadent product that is soft on the teeth and has a fantastic mouthfeel. We then use our own product to produce Milk- and Coffee Magic, a unique flavouring that can be used in both coffee and milk, all our innovative and genius savoury – and wine-infused slabs as well as the Gift Slabs.
Customization is our game and we love making exclusive wedding favours and gifts for all occasions. As our product does not melt the way chocolate does, we recently entered the turndown market as we see tremendous potential there.
We also produce savoury pecan nuts, pecan brittle, pecan chocolate clusters and caramelised pecans.
Exclusive Hand Made Confectionary
Due to the Covid Lockdown in 2020 New Beginnings Toffees closed down. The equipment was moved to Orania in the Northern Cape and a new company was registered namely Ougoud Beleggings (Pty) Ltd. This company still uses the New Beginnings Toffees Brand and all the other related brands. Dr. Ben de Klerk is the majority shareholder, Jan is a director and Joelean manages the retail shop.
In the beginning of 2010, the Snyder Family started making exclusive handmade toffees in their own home as a job creation project. Things were really tough and they had a lot to learn. But slowly but surely they became more innovative, first adding chocolate caramels to the range, then an extensive range of gifts. After two years they moved into small industrial premises and four years later to the bigger Centurion factory.
Along the way, they won quite a number of awards for their products. Apart from the Vintage Styled toffees and caramels, they are now producing a vast array of Gift Slabs for any occasion.
Price-wise these compare very favourably with a paper card, but the benefit is that a delicious gift is included. Innovation, customization and specialisation is our game as can be seen from the range of savoury – and wine infused caramels and the vast amount of wedding favours, turndowns, and corporate gifts we produced over the years for many satisfied customers.
The Orania factory is also producing a number of pecan nut products as well as looking at other lines utilising products from the area.
We Are More Than Just a Shop!
In Orania we have a unique and beautiful little factory shop where our products can be bought at wholesale prices.