About Us
Due to the Covid Lockdown in 2020 New Beginnings Toffees closed down. The equipment was moved to Orania in the Northern Cape and a new company was registered namely Ougoud Beleggings (Pty) Ltd. This company still uses the New Beginnings Toffees Brand and all the other related brands. Dr. Ben de Klerk is the majority shareholder, Jan is a director and Joelean manages the retail shop.
What We Offer
We supply a whole range of our fabulously delicious and stylish products online. We supply the whole range to brick and mortar shops and businesses at wholesale price. We customize Wedding Favours and Corporate Gifts according to your specifications, using our own delicious and heat resistant product. We supply turndowns to the hospitality industry. Our Proudly South African Range is ideally suited for shops/locations frequented by overseas visitors. The Gift Slab range is suitable for any outlet that sells greeting cards and/or gifts.
The Orania factory is also producing a number of pecan nut products as well as looking at other lines utilising products from the area.
Everything Handmade
In the beginning of 2010, the Snyder Family started making exclusive handmade toffees in their own home as a job creation project. Things were really tough and they had a lot to learn. But slowly but surely they became more innovative, first adding chocolate caramels to the range, then an extensive range of gifts. After two years they moved into small industrial premises and four years later to the bigger Centurion factory.
Along the way, they won quite a number of awards for their products. Apart from the Vintage Styled toffees and caramels, they are now producing a vast array of Gift Slabs for any occasion.
Price-wise these compare very favourably with a paper card, but the benefit is that a delicious gift is included. Innovation, customization and specialisation is our game as can be seen from the range of savoury – and wine infused caramels and the vast amount of wedding favours, turndowns, and corporate gifts we produced over the years for many satisfied customers.
Watch our story on KykNET’s Kwela
Two Cowboys
Our Team
Jan en Joelean
Joelean
Janine en Annabelle
Dr Ben de Klerk and Jan
Events and Awards
4x Gold Medal and three times overall Small Stall Trophy Winner Bloemfontein Show 1 x Overall – and one runner-up win at the Free State Arts Festival.
Customers
We like to have a hands-one approach and deal with each and every customer like they are one of the family.
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“Dankie vir die moeite wat julle gedoen het vandag met ons groep dames. Eks verslaaf aan die lekkerste toffie te wereld. Julle mag maar”
Zelda Van Graan
“SUCH AMAZING FLAVORS! literally the best caramels, toffee’s and chocolates i have ever tasted! So soft and you can really taste the quality of ALL of their delicious goodies! 🙂 and also the best part is that they have a wide variety of each product! Just love them all! Highly Recommended”
